Vancouver shops make great seasonal window display

This year several Vancouver shops made an effort to have a different kind of seasonal window display. We have commented in the past about the importance of good window displays to encourage shoppers to visit your store. This year we spotted some more interesting window display.  Lululemon on Cambie and West Broadway had a more … Continue reading

Former Vivienne Westwood Intern uses Eco Prints

A look at a Vancouver Eco Designer’s  Fall/Winter 2012/13 Collection and Store on West 4th Avenue in Vancouver gives us insight into Nicole Bridger’s philosophy. The F/W collections were introduced on the stage at the Vogue Theatre in the form of an ethereal dance as part of Eco Fashion Week.  The dance was an interesting … Continue reading

Window display-Number one on consumer list of fashion influencers

In a survey of BC consumers, conducted by Ipsos Reid, consumers listed their sources of fashion information. The top four influences were: 1. Window-shopping 2. Street Fashion 3. Friends & family 4. Online research Window Displays being the number one fashion influencer, how do Vancouver’s fashion store windows stack up?  We were walking on W. … Continue reading

So you want to increase you sales and exposure – Where is your marketing strategy?

It is not only the 3 P’s Price, Product and Promotion I am often surprised to learn that many small businesses, both retailers and independent fashion designers, do not have a marketing plan. Along with a business plan, this is one of the most important documents for long-term success of your business. When I ask the … Continue reading

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