Is BC the artisan, shoe design capital of Canada?

We have come across some really interesting and well-made shoes crafted or designed in BC. When we started to see just how many there are, we found nine shoes designers. Is this all part of the returning manufacturing to our shores? A movement called re-shoring is taking place in the USA, and Europe. This is … Continue reading

Fashion Notes from London

In a recent December trip to London, we were pleasantly surprised to find a number of fashion events that month. Everything from the British Fashion Awards to Isabella Blow exhibition. The British Fashion Awards on December 2 gave their votes to Christopher Kane for Womenswear Designer of the year, Christopher Bailey for Menswear designer and … Continue reading

RUKUS combines African and Japanese ascetic at the Blim Market

On Saturday at the Blim Market  in downtown Vancouver, RUKUS designer, Yasuhiro Tomita (toMmy), presented his Resort 2014 Women’s and Men’s collection. Blim and Keiko Boxall and a talented group of volunteers organized the event. It was a fundraiser for SORD for Rare Disease. ToMmy’s collection continues to have a connection to Africa with his … Continue reading

Got Craft had lots of summer accessory treasures

Got Craft held their April 26 show at Templeton High School gym. What a great space, high ceilings, hardwood floors and lots of quality and creative crafters. The first crafter we stopped at was Edit with their creative and wearable cowls and handbags made of recycled leather jackets. A cowl could be made of a … Continue reading

Vancouver shops make great seasonal window display

This year several Vancouver shops made an effort to have a different kind of seasonal window display. We have commented in the past about the importance of good window displays to encourage shoppers to visit your store. This year we spotted some more interesting window display.  Lululemon on Cambie and West Broadway had a more … Continue reading

Plenty gives you plenty plus more (Store Review)

We were quite attracted to the Winter Window Display at the Plenty Store on West Broadway.  What caught our interested was the beautiful textured display in the window and the winter poem written on the window in gold. Instead of the usual Christmas display, once again, Plenty chose to have a winter display. In a … Continue reading

Former Vivienne Westwood Intern uses Eco Prints

A look at a Vancouver Eco Designer’s  Fall/Winter 2012/13 Collection and Store on West 4th Avenue in Vancouver gives us insight into Nicole Bridger’s philosophy. The F/W collections were introduced on the stage at the Vogue Theatre in the form of an ethereal dance as part of Eco Fashion Week.  The dance was an interesting … Continue reading

Jaqueline Conoir- It’s all about the fabric and the details

Jaqueline Conoir (JC) studio on 164 West Fifth Avenue in Vancouver was a light and airy space with a view of the downtown.  The street level, ground floor has all the Fall/Winter 2012/13 Jaqueline Conoir collection and the edgier JAC collection, both designed by RozeMerie Cuevas. The Jaqueline Conoir turquoise inspired motorcycle jacket in a … Continue reading

Window display-Number one on consumer list of fashion influencers

In a survey of BC consumers, conducted by Ipsos Reid, consumers listed their sources of fashion information. The top four influences were: 1. Window-shopping 2. Street Fashion 3. Friends & family 4. Online research Window Displays being the number one fashion influencer, how do Vancouver’s fashion store windows stack up?  We were walking on W. … Continue reading

Vancouver Designer’s innovative, convertible two in one or three in one designs

Four Vancouver Designers have been thinking outside the box. Bronsino, Carnal Designs, Adhesif Clothing and Clutch Jewels have all designed something that is multi-purpose and can be worn several ways. Carnal Designs has designed a scarf print dress that easily converts into a skirt. It can be found Bronsino,who designed the Vancouver popular Harrlem … Continue reading

Store Review Jack & Jill on Granville Street, Vancouver

Review Store review is about the attractiveness of a store, the window display, mix of clothing/accessories, store layout and target market. Trend Fashion Marketing & Forecasting will be reviewing independent stores and small chains. Jack & Jill Jack & Jill started out as a small shop on south Granville Street in Vancouver. A sweet little … Continue reading

So you want to increase you sales and exposure – Where is your marketing strategy?

It is not only the 3 P’s Price, Product and Promotion I am often surprised to learn that many small businesses, both retailers and independent fashion designers, do not have a marketing plan. Along with a business plan, this is one of the most important documents for long-term success of your business. When I ask the … Continue reading

Menswear Forecast Spring/Summer 2013/14

Trend Fashions Marketing & Forecasting presented a fashion forecast for 2013/14 Menswear at Men’s Fashion Week in Vancouver. The five influences presented and discussed help fashion designers and retailers to understand where their customer fits and how to have product that fits into their customer’s unique lifestyle. The presentation focused on life style and market … Continue reading

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