Men’s Fashion Week Vancouver has some unexpected surprises

This year, Men’s Fashion Week was held at the Woodward’s Atrium a potentially good venue except for the intrusion of shoppers at London Drugs and Nestor’s Food store. The show was wedged between both stores, despite the security; there were a significant amount of shoppers, which distracted from the show. At least 50% of the … Continue reading

Are Canadian Fashion Magazines promoting Canadian Designers?

I decided to conduct a small; content analysis study of three Canadian Fashion Magazines to see how much Canadian designed and manufactured fashion has been profiled. I looked at Flare magazine, the quintessential Canadian magazine, Elle Canada, a newcomer to the Canadian Fashion scene and Fashion, a Toronto based fashion magazine. The results quite surprised … Continue reading

Eco Fashion Week needs to re-think recycling approach–Part 1

The first day of Eco Fashion Week featured Nicole Bridger Fall/Winter 2012/13 collection shown at the Vogue theatre. The evening started off with a singer, then 3 speakers. Nicole Bridger collection was worn by dancers who put on a dance performance. A more in-depth collection review will be done this week at Nicole Bridger’s store … Continue reading

Vancouver Fashion Week – Is a change needed?

We recently received an invitation to attend Vancouver Fashion Week. A bit of a surprise as we never had an invitation before. TrendFashion1 advocates for Canadian designers. We had hoped and expected that Vancouver Fashion Week would have a healthy dose of Vancouver, let alone, Canadian designers especially as this organization has received support from government(s) … Continue reading

Store Review Jack & Jill on Granville Street, Vancouver

Review Store review is about the attractiveness of a store, the window display, mix of clothing/accessories, store layout and target market. Trend Fashion Marketing & Forecasting will be reviewing independent stores and small chains. Jack & Jill Jack & Jill started out as a small shop on south Granville Street in Vancouver. A sweet little … Continue reading

Menswear Forecast Spring/Summer 2013/14

Trend Fashions Marketing & Forecasting presented a fashion forecast for 2013/14 Menswear at Men’s Fashion Week in Vancouver. The five influences presented and discussed help fashion designers and retailers to understand where their customer fits and how to have product that fits into their customer’s unique lifestyle. The presentation focused on life style and market … Continue reading

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