Vancouver craft shows have quality and unique accessory finds

This summer, we attended several craft shows, the Vancouver Folk Festival and the Circle Craft summer market. It is always a pleasure to find something that is wearable and has a unique quality that the artisan has incorporated into the piece. At the Vancouver Folk Festival I found three unique items. The first, were some … Continue reading

Evening of Fashion and Entertainment at the Imperial

Garde entertainment put on an enjoyable event at the Imperial on Main Street. The old theatre has bee revamped and provided the perfect backdrop for the fashion event to benefit the charity “Out in Schools”. The evening started out with the couture Designer, Eva Chen. She showed a retrospective of some of her very detailed … Continue reading

Malene Grotrian’s Spring Collection-Bright and Versatile

Malene Grotrian held a “by invitation only” unveiling of her Spring 2013 Collection of bamboo fabric dresses, tops, skirts and jackets. She demonstrated the versatility of each of the pieces. Everything from tops that could be worn several ways, a jacket that could be adapted to be long or short at the back and dresses … Continue reading

Are Canadian Fashion Magazines promoting Canadian Designers?

I decided to conduct a small; content analysis study of three Canadian Fashion Magazines to see how much Canadian designed and manufactured fashion has been profiled. I looked at Flare magazine, the quintessential Canadian magazine, Elle Canada, a newcomer to the Canadian Fashion scene and Fashion, a Toronto based fashion magazine. The results quite surprised … Continue reading

Designer collection not for the faint-hearted

Roxanne Nikki recently showed her collection to a select number of the fashion community at a new Pop-Up Shop in Tinseltown. The stark white space was the perfect place to show a large collection of faux fur, leather and some wool, men and women’s clothing. The collection reflected the “Year of the Dragon” hard-edged leather … Continue reading

Plenty gives you plenty plus more (Store Review)

We were quite attracted to the Winter Window Display at the Plenty Store on West Broadway.  What caught our interested was the beautiful textured display in the window and the winter poem written on the window in gold. Instead of the usual Christmas display, once again, Plenty chose to have a winter display. In a … Continue reading

Stylish accessories found at Craft show (Part 2)

Circle Craft ,Christmas Market has attracted some very talented accessory crafts artist to its’ 2012 show. Unique hats, bags, scarves and jewelry, mostly made in BC, reflect some of the trends seen on international runways. Vanessa Cunningham’s hand-woven shawls reminded us of the wraps seen in Marc Jacobs Fall/Winter 2012 collection. She had a wide … Continue reading

Craft show has some surprising fashion buys (Part 1)

We had somewhat given up on Circle Craft, as it had got too predictable and not enough new talent was showing their work. We were somewhat surprised to find quite a few new craftsmen and talent not only from BC but from Quebec, Ontario and Manitoba. We will focus on the clothing in this article … Continue reading

Former Vivienne Westwood Intern uses Eco Prints

A look at a Vancouver Eco Designer’s  Fall/Winter 2012/13 Collection and Store on West 4th Avenue in Vancouver gives us insight into Nicole Bridger’s philosophy. The F/W collections were introduced on the stage at the Vogue Theatre in the form of an ethereal dance as part of Eco Fashion Week.  The dance was an interesting … Continue reading

Designer uses models with “real bodies” for Fall/Winter 2012 Collection

Malene Grotrain, a Vancouver Designer, unveiled her Fall/Winter 2012 collection at Performance Works on Tuesday. The collection was shown on women with “real bodies” who modeled some interesting designs that can be worn several different ways. The first piece I took note of was the Windcatcher chiffon dress that can worn as a scarf, worn … Continue reading

Store Review Jack & Jill on Granville Street, Vancouver

Review Store review is about the attractiveness of a store, the window display, mix of clothing/accessories, store layout and target market. Trend Fashion Marketing & Forecasting will be reviewing independent stores and small chains. Jack & Jill Jack & Jill started out as a small shop on south Granville Street in Vancouver. A sweet little … Continue reading

Vancouver Designers and Men’s Fashion – what others wrote – a commentary

We3 a collaboration of 3 women, who design and wholesale a sustainable line of clothing, and are also owners of Twigg & Hottie. have done it again. Designed a quintessential Canadian plaid, biased cut tunic. They did not need to go to Milan like Dsquared2 to design Canadian.   Can’t wait to see more, especially … Continue reading

So you want to increase you sales and exposure – Where is your marketing strategy?

It is not only the 3 P’s Price, Product and Promotion I am often surprised to learn that many small businesses, both retailers and independent fashion designers, do not have a marketing plan. Along with a business plan, this is one of the most important documents for long-term success of your business. When I ask the … Continue reading

Menswear Forecast Spring/Summer 2013/14

Trend Fashions Marketing & Forecasting presented a fashion forecast for 2013/14 Menswear at Men’s Fashion Week in Vancouver. The five influences presented and discussed help fashion designers and retailers to understand where their customer fits and how to have product that fits into their customer’s unique lifestyle. The presentation focused on life style and market … Continue reading

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