So you want to increase you sales and exposure – Where is your marketing strategy?

It is not only the 3 P’s Price, Product and Promotion I am often surprised to learn that many small businesses, both retailers and independent fashion designers, do not have a marketing plan. Along with a business plan, this is one of the most important documents for long-term success of your business. When I ask the … Continue reading

Menswear Forecast Spring/Summer 2013/14

Trend Fashions Marketing & Forecasting presented a fashion forecast for 2013/14 Menswear at Men’s Fashion Week in Vancouver. The five influences presented and discussed help fashion designers and retailers to understand where their customer fits and how to have product that fits into their customer’s unique lifestyle. The presentation focused on life style and market … Continue reading

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